7 Goodreads Marketing Ideas to promote your book

As of today Goodreads has approximately 50 million users. It is known as the largest website for readers and book recommendations, and its goal is to help people find and share books they like.

The reason of Goodreads popularity is because people can actually see what other members are reading. They are able to track books they have already read, and they can also track all the books they wish to read. And based on your taste, Goodreads is able to give you tailored suggestions.

Other Goodreads features include the possibility to create lists of your favorite books, and the cool part is that other members are able to vote the best books within that list. So for instance if you are Romance books fan you will find hundreds of lists about this genre on Goodreads.

If you haven’t explored Goodreads then this is the best time to sign up and have fun! It’s free and pretty simple to navigate.

As an author, these are some of the things you can do on Goodreads to market your book:

1. Create an author page

If you want to connect with your readers then creating an author page is a must.  It’s similar to a Facebook page but on goodreads. The best thing about author pages on goodreads is that you can gather statistics about your books, and you can interact with your audience. Readers can see what’s your future release, they can comment and see what you are reading at the moment.

2. Use Listopia to list your books

With Listopia, users can find lists of any type of books you can imagine. Once you are logged in,  check the top bar of any page and you will see the link. You can search specific lists, and the website also recommends special lists based on your preferences, and taste.

The best thing about Listopia is that you can create lists for your own books and then you can ask your friends and fans to add your book to them. People can vote, and the more votes you have the more exposed your books are going to be.  Being active in this social network really pays off and you can have fun in the process.

3. Advertise on Goodreads

To reach a broader audience many self-published authors turn to advertising. Even though there are hundreds of places to advertise books,  Goodreads is definitely one of the best options.

The first benefit: it’s pretty affordable. This is perfect for indie authors with a limited budget. Secondly, advertising on Goodreads is an easy process. This is especially helpful for those who have no advertising expertise. Finally, Goodreads is THE social network for readers which makes it a no-brainer when marketing a book.

4. Offer giveaways

Giveaways are the best tools authors have to generate buzz and interest in their books. It’s probably the best feature on Goodreads for authors. Some tips when running a giveaway:

  • Give away as many books as you can. The more copies you give away, the more reviews you’re likely to get.
  • Write a short and effective description.
  • Plan your giveaway in advance. 3 months prior your book launch for example.
  • Keep shipping costs in mind.
  • Send your book to the winner in a timely manner.

5. Goodreads discussion groups

You can host and lead Q&A discussion groups that allow you to engage with your readership. People can ask questions, and it’s a great opportunity for authors to convert a regular reader into an avid fan. The secret is to start the group and let your fans do the rest.

6. Associate your blog with Goodreads

You probably didn’t know that Goodreads had this feature. If you have new blog posts then good reads can message your fans weekly via email. This is a great way to generate traffic to your blog. The integration of your blog is part of the benefits of joining the Goodreads author program.

7. Goodreads reviews

Goodreads can feature a book depending on the number of reviews it has. If a book has plenty of good reviews then it is relevant for Goodreads, and it becomes popular.

If you want to learn more ways to promote your work, read our 110 book marketing ideas article!

Do you think Goodreads is effective to promote your book? Let us know your experiences and thoughts in the comments below!

One comment on “7 Goodreads Marketing Ideas to promote your book
  1. Jane Beman says:

    That’s a lot of information! You’re definitely leading by example.

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